384: Hallwai: Cinematic Representations and Ai Experiments In Interior Atmospheres

This paper explores the intersection of the Interior discipline, cinema, and generative artificial intelligence within the context of the postgraduate seminar “Staged Interior and Generative AI: New Narrative Frontiers”. It investigates how thresholds, objects, and experiences are reimagined through cinematic framing as part of a speculative design methodology. The short film hallwAI, developed during the seminar, serves as an experimental case study. The project demonstrates how framing (portrait versus landscape) shapes spatial perception, atmosphere and emotional response, producing distinct visual and narrative experiences. The hallway, a space typically marginalized in design discourse, emerges here as a symbolic and narrative space, bridging the Interior and cinematic tension. GenAI tools supported a cyclical, prompt-driven creative process that fostered experimentation and unpredictability. This work contributes to contemporary discourse on Interior atmospheres and image-making, suggesting that AI can be a dialogical partner in expanding the boundaries of spatial storytelling and interdisciplinary design discourse.