95: The Retail Space In Their Interaction With Digital Technologies

This work is part of a doctoral thesis that aims to specify the real needs of users that arise in the purchasing process, both in physical and virtual spaces, and their interaction with the digital media offered in the current market in (Córdoba, Argentina).The interaction that occurs between different users and specific uses or spaces (both virtual and physical) is analyzed to provide a responsible approach to design, working on three fundamental axes: (UX) user experience and purchase, technological innovation, and omni channel, and how this Spatial Evolution occurs in its interaction with Digital Technologies. Three case studies are then presented, from three different categories that will help understand how digital technologies within the retail space shape spaces and purchasing processes based on the dynamic needs of users.